Janeen Vogelaar

Vogelaar is a seasoned marketing leader and brand storyteller, specializing in integrated full-funnel marketing strategies. She focuses on driving measurable growth, optimizing brand impact, and leading award-winning creative production across paid, owned, and earned media channels. With a results-driven mindset, Vogelaar has successfully developed GTM strategies, led national and global brand positioning, and executed high-impact campaigns that deliver results.

Her leadership spans industries including Media, Professional Services, Non-Profits, and MedTech. As CMO at Salo, she optimized the marketing mix, increasing lead activity by 71% while expanding the brand nationally. Vogelaar also served as Head of Marketing for the NBC Affiliate in Minneapolis, where she led major marketing initiatives, including serving as Executive Producer for the duPont-Columbia award-winning documentary Love Them First.

Vogelaar serves on the board of the first-rate non-profit Solid Ground MN and is passionate about supporting organizations that uplift children. She brings her passion, marketing knowledge, and storytelling expertise to amplify the mission of OUR Rescue to the world.